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Disclosures > FINRA: SEC Regulation Best Interest (Reg BI)

What is Regulation Best Interest (Reg BI)?

What is Regulation Best Interest?

Regulation Best Interest, or Reg BI, establishes a "best interest" standard of conduct for broker-dealers and their associated persons when they make a recommendation to a retail customer of any securities transaction, or investment strategy involving securities.

What does Reg BI mean to me?

This means that when making a recommendation to a retail customer, a broker-dealer must act in the retail customer's best interests and not place its own interests ahead of the customer's interests. This includes recommendations of types of accounts, such as IRA rollovers, or a recommendation to open a broker-dealer or investment advisory account.

To meet the standard of conduct required by Reg BI, broker-dealers must meet certain component obligations that include, but are not limited to, making important disclosures to customers about the services they provide and fees they charge and identifying and managing conflicts of interest that might compromise their obligations to customers. To learn more, visit the SEC's website here.

Does Place Trade make recommendations?

Online Trading Client Accounts:

Although Place Trade does not make recommendations of any securities transaction, investment strategy involving securities or on different types of accounts to online trading clients, we have always sought to put our clients first, offer transparent pricing, route orders for our clients' benefit instead of ours and do the right thing. We know that there is no such thing as a free lunch and we are not into the whole "LOOK over here... Shiney!!! Don't look over there at the important stuff thing.

Full-service Client Accounts:

When making recommendations of any kind, Place Trade will continue to put your interest first as we have always aimed to do.

If you would like to work with an experienced full-service financial professional, without paying a fortune in ongoing fees whether you make money or not, please call us at 919-719-7200.

Click here to Learn about Form CRS and to view Place Trade's Most Recent Client Relationship Summary

For more information about FORM CRS, please call us at 919-719-7200 today.

All investing involves risk, including the possible loss of principal and there can be no assurance that any investment strategy will be successful.

Get an idea of some of the investment offerings at Place Trade by checking out the links below:

International Trading

Cash & Wealth Management

Learn more about retirement planning by visiting some of the links below:

Individual Retirement Plans & Rollovers

Small Business & Enterprise - Qualified Plans

Find out how Place Trade can help you get the most out of your college planning by visiting some of the links below:

Coverdell ESA

529 College Savings Plans

UGMA/UTMA Accounts

Check out some of our popular links:

Trading Platforms

Online Trading Tools

Place Trader Workstation

Mobile Solutions

Online Trading

Open an Online Trading Account

All investing involves risk, including the possible loss of principal, and there can be no assurance that any investment strategy will be successful.

Please Note: Brokerage products are NOT FDIC insured or bank guarantee and may lose value.

PLACE TRADE^®, PT^SM, PTF^SM, PlaceTrade.com ^TM, Place Trader^SM, Place Trader Workstation^SM, The Smart Place to Trade^TM, The Smart Place for your IRA^TM, The Smart Place for your 401(k)^TM, The Smart Place to Trade Options^TM Financial Quarterback^TM, Jonesitus^TM and The Bond Queen^TM are service marks and/or trademarks of Place Trade Financial, Inc.

Please note that while Place Trade strives to offers extremely low overall trading costs including deep discount commissions and some of the lowest margin rates available we would like to remind investors that there will be trading costs associated with investing, trading and holding a brokerage account. Brokerage commissions and exchange fees along with potential other account fees, fund expenses and service fees may apply. Expenses related to your investment account may vary depending on the type of investments that you choose to hold, type of account, level of activity, account balance, tax withholding or other possible factors. Please consider your overall trading costs prior to investing.

The information on this website is for discussion and information purposes only. Nothing contained herein should be considered as an offer to buy or sell any security, securities product or service, nor should be considered as investment, legal or tax advice. Place Trade Financial is a registered broker dealer (Member FINRA/SIPC) however it is not registered in all states or jurisdictions. Place Trade does not solicit securities, products or services in any jurisdiction where it is not authorized to do so. Please contact Place Trade Financial at 1-800-50-PLACE (1-800-507-5223) or 1-919-719-7200 for further information. Systems response and access times may vary due to market conditions, system performance as well as other factors. All accounts accepted at the discretion of Place Trade Financial.

Place Trade Financial, Inc. does not provide investment advice to online trading clients/accounts, online institutional accounts or any other individual or account that is not specifically set up as a full service client and on a full service commission and fee schedule. Place Trade Financial, Inc. will only provide investment advice to full service clients that are specifically set up for full service trading and advice. (Full Service clients work with experienced financial consultants and pay full service commissions and fees which are different than online trading commissions and fees.) To take advantage of both our Online Trading and Full Service flexible client benefits please call 1-919-719-7200 today! Documentation for any claims and/or statistical information will be provided upon request. Any trading symbols displayed are for illustrative purposes only and are not intended to portray recommendations.

The risk of loss in trading stocks, bonds, mutual funds, options, and other securities can be substantial. Options are not suitable for all investors. For more information please read the "Characteristics and Risks of Standardized Options" guide prior to trading options along with the relevant risk disclosure statements on our website.

Trading on margin is only for sophisticated investors with high risk tolerance. You may lose more than your initial investment. (The amount you may lose may be greater than the amount that you started with or more simply put; you can lose more than the amount that you actually put into an investment when trading on margin.) Please follow these links for additional information regarding trading on margin and margin loan rates.

IMPORTANT: The projections or other information generated by any investment analysis tools regarding the likelihood of various investment outcomes are hypothetical in nature, do not reflect actual investment results and are not guarantees of future results.

Place Trade does not offer futures or forex trading at this time.

Place Trade Financial, Inc. does not provide tax advice to online trading clients/accounts, online institutional clients/accounts or any other individual or account at any time. Please speak with your own personal tax advisor, CPA or tax attorney prior to making tax related decisions.

Please Note: Any symbols displayed are for illustrative purposes only and do not portray a recommendation. Apple, the Apple logo, iPod, iPod touch, and iTunes are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc.

This website includes links to other third party sites. Any links to third party sites, including any site that does not specifically include PlaceTrade.com in both the url/domain name title, frame source code and ICANN's WHOIS database, are not owned or controlled by Place Trade Financial, Inc. Place Trade cannot be responsible for the content, policies, procedures, media, source code, systems, security, certificates, instrumentalities, patents, trademarks, copyrights, original art, algorithms, configuration or any other function, form or facet of websites that it does not own or control including any other sites that may be referred or linked either to or from such sites, whether specifically stated, used or implied in any way. For information regarding other websites, please contact those websites or companies directly.