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 Disclosures > FINRA: SEC Regulation Best Interest (Reg BI)




What is Regulation Best Interest (Reg BI)?



What is Regulation Best Interest?

Regulation Best Interest, or Reg BI, establishes a "best interest" standard of conduct for broker-dealers and their associated persons when they make a recommendation to a retail customer of any securities transaction, or investment strategy involving securities.


What does Reg BI mean to me?

This means that when making a recommendation to a retail customer, a broker-dealer must act in the retail customer's best interests and not place its own interests ahead of the customer's interests. This includes recommendations of types of accounts, such as IRA rollovers, or a recommendation to open a broker-dealer or investment advisory account.

To meet the standard of conduct required by Reg BI, broker-dealers must meet certain component obligations that include, but are not limited to, making important disclosures to customers about the services they provide and fees they charge and identifying and managing conflicts of interest that might compromise their obligations to customers. To learn more, visit the SEC's website here.


Does Place Trade make recommendations?


Online Trading Client Accounts:

Although Place Trade does not make recommendations of any securities transaction, investment strategy involving securities or on different types of accounts to online trading clients, we have always sought to put our clients first, offer transparent pricing, route orders for our clients' benefit instead of ours and do the right thing. We know that there is no such thing as a free lunch and we are not into the whole "LOOK over here... Shiney!!! Don't look over there at the important stuff thing. 


Full-service Client Accounts:

When making recommendations of any kind, Place Trade will continue to put your interest first as we have always aimed to do.

If you would like to work with an experienced full-service financial professional, without paying a fortune in ongoing fees whether you make money or not, please call us at 919-719-7200.


Click here to Learn about Form CRS and to view Place Trade's Most Recent Client Relationship Summary








For more information about FORM CRS, please call us at 919-719-7200 today.






All investing involves risk, including the possible loss of principal and there can be no assurance that any investment strategy will be successful.